One of the best ways to increase your email open rates is to write subject lines that appeal to emotions and connect with recipients. Appeal to Emotion: Curiosity, Empathy, FOMO
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The majority of email research concludes that mobile is responsible for at least 50% of all opens. That being said, it’s important to keep mobile users in mind and limit your subject line to fewer than 50 characters or under 7 words to ensure recipients will see the full subject line in their inbox.ģ. If your subject line needs to be longer, make sure you put the important or compelling information at the beginning. Your email subject line should give the recipient an indication of what your email is about while remaining clear and concise. The most successful emails based on open and reply rates had subject lines between 1-5 words. In a recent email template study, we analyzed 262,518 email templates and found that with subject lines, open rates peak between 1-5 words. Keep Your Subject Line Between 1-5 Words (+ Remember Mobile Devices) Tip: If you typically mention a case study in your prospecting email, take the metric of success that your customer achieved, and put that in your subject line. Using a number in your email subject line is your power of persuasion. Hard numbers > general descriptions when it comes to a prospecting email – the first builds credibility, the second damages it. They communicate something that words may not be able to. The study found that subject lines that include numbers get a 45% higher open rate than the average open rate.
Yesware analyzed 115 million emails sent and found clear evidence that email subject lines that include numbers have higher than average open and reply rates.įor cross-validation, we also conducted a 2021 cold email subject line study that analyzed 1.2 million emails.
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Eliminate the guesswork Know which subject lines are getting prospects to click Try Yesware Free 1. These findings will help both marketers and sales professionals get their open rates up. Whether you use these findings for email marketing or sales outreach, they’ll undoubtedly get recipients to click. There’s no “golden principle” to creating the perfect subject line, but there is data to guide you in the right direction.īased on various Yesware studies that have analyzed millions of emails, we combined our top 10 email subject line findings. Your subject line’s effectiveness comes down to a lot of factors for such a small word count. Cold emails can be the fastest way to win new business, and the fastest way to lose it, it all starts with your email subject line.
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